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Privacy Policy

Last updated: March 15, 2026

1. Introduction

Welcome to Verza Technologies, Inc. ("Verza", "we", "us", or "our"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services (the "Service").

This Privacy Policy explains how we collect, use, and safeguard your information, including data obtained through third-party Social Media API services such as YouTube, Instagram, and TikTok. By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information, including:

  • Email address
  • First and last name
  • Phone number
  • Professional information (e.g., brand name, agency details)
  • Financial information for processing payments (handled via secure third-party processors like Stripe)

2.2 Social Media Data (The "Verified Metrics")

To provide our verified marketplace features, you may choose to connect your social media accounts. When you do, we collect:

  • YouTube: Channel statistics (subscriber count, view counts, video metadata) via YouTube API Services.
  • Instagram/Facebook: Profile metrics (follower count, engagement rates, reach) via the Instagram Graph API.
  • TikTok: Account performance data (followers, likes, video stats) via the TikTok for Business API.

3. Social Media API Integrations

API Disclosure & Usage

Verza uses API Services to provide real-time, verified performance metrics for creators.

  • YouTube API Services: By connecting your YouTube account, you agree to be bound by the YouTube Terms of Service and the Google Privacy Policy. We use these services to display your channel's reach to brands.
  • Revocation: You can revoke Verza's access to your data at any time via your Verza account settings or through your Google Security Settings page.
  • Instagram & TikTok APIs: We use these APIs similarly to verify audience size and engagement percentages. Access is governed by their respective developer terms.

4. How We Use Your Data

Verza uses your data for the following core purposes:

  • Verification: To display "Verified Metrics" (reach, engagement, growth) on creator profiles for brands to see.
  • Marketplace Operations: To facilitate gig postings, applications, and escrow-based payments through the "Campaign Vault".
  • Communication: To send updates regarding your campaigns, payouts, or security alerts.
  • Performance Analysis: To calculate your "Gauntlet Score" and provide insights into content performance.

5. Data Sharing & Disclosure

We Do Not Sell Your Data

We do not sell your personal or social media data to third parties. Your social media metrics (reach and engagement) are made available to brands and agencies on our platform to help them make informed campaign decisions. This data is only visible to registered users who have a legitimate business interest in your creator services.

6. Cookies and Tracking

We use cookies to track activity and hold certain information to improve your experience.

  • Session Cookies: We use Session Cookies to operate our Service.

  • Preference Cookies: We use Preference Cookies to remember your preferences and settings.

  • Security Cookies: We use Security Cookies for security purposes.

7. Your Data Protection Rights (GDPR/CCPA)

Depending on your location, you have rights regarding your personal data. Verza aims to provide these rights to all users globally:

  • The right to access, update or delete your information
  • The right of rectification if your information is inaccurate
  • The right to object to our processing of your Personal Data
  • The right to request restriction of processing
  • The right to data portability
  • The right to withdraw consent

8. Data Retention & Deletion

We retain your information only as long as necessary for the purposes set out in this policy. If you disconnect a social media account, we stop fetching new data and will delete previously stored metrics for that account within 30 days, unless a campaign is active and requires that data for legal/financial record-keeping.

To request full account deletion, please contact us at support@tryverza.com.

9. Security

We implement industry-standard technical and organizational security measures, including AES-256 encryption for data at rest and TLS for data in transit. However, no system is 100% secure.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please reach out: