How it works
What happens when you run a campaign on Verza
From launch to payout—tracking, attribution, and payment in one flow.
Creator campaign infrastructure
From brief to payout.
One trackable workflow.
Verza is how brands and agencies run creator campaigns end-to-end: launch with tracking on, source talent, attribute every click and sale, then pay from performance—not guesswork.
$0 upfront performance·Per-creator attribution·Shopify-ready store sync
Campaign Performance
Summer Drop — CPA
Live
$15 / conversion
Link clicks
2,658
Conversions
93
Est. bonuses
$1,395
Wallet balance
$8,240
| Creator | Promo code | Link clicks | Conversions | Est. bonus |
|---|---|---|---|---|
AC Amy Chen @amychen | AMY30 | 842 | 31 | $465.00 |
MR Marcus Reid @marcusreid | MARCUS15 | 612 | 18 | $270.00 |
SN Sofia N. @sofian | SOFIA20 | 1,204 | 44 | $660.00 |
Trusted by organizations funding creators at scale
01 — Launch
Stand up a campaign with performance tracking already on.
Create the brief, set your destination URL, choose per click or per conversion, and pick link, code, or both. Pure performance can go live with $0 locked upfront. Hybrid and sponsorship-first still get the same attribution layer.
Summer Drop — CPA
Performance campaign
Link clicks
2,658
Conversions
93
Est. bonuses
$1,395
Per-creator performance
Amy Chen
AMY30
842 clicks · 31 conv
$465
Marcus Reid
MARCUS15
612 clicks · 18 conv
$270
02 — Source
Fill the roster without living in DMs.
When you need creators, Optic scans the platforms you care about, matches to your brief and brand guidelines, and drops each lead into your Vault with a first message already drafted.
TikTok
RunningAffiliate Brief: Astra GLP-1 Launch · 1 saved
Starting your mission
We're opening the scout and reading your brief.
Finding the right people
Shortlist and public search on the platform you chose.
Reviewing profiles
We visit each profile and draft a tailored outreach note when it's a fit.
2:32:41 PM · Opening tiktok.com/@jackieaina
2:33:00 PM · Added Jackie Aiemoah to your vault
2:33:01 PM · Opening tiktok.com/@meghantrainor
Saving to your vault
Qualified creators appear in your Optic vault with a draft you can send.
03 — Track
Every creator gets a link and code that is only theirs.
The moment they join, Verza issues app.tryverza.com/l/… and/or a unique promo code. They share with their audience. You stop guessing who drove the sale—and so do they.
Performance Tracking
Your stats · updating live
Clicks
842
Conv.
31
Bonus
$465
Your promo code
AMY30
Your code generated a sale. You earned $15.00.
04 — Convert
Your store confirms the sale. Verza credits the right person.
Connect Shopify or WooCommerce. When checkout uses a Verza promo code, the conversion lands on that creator's row—clicks from redirects, conversions from the store, bonuses estimated in one place.
Store connected
Shopify · conversions syncing
Latest order
AMY30 · $48.00 · credited to Amy Chen
Shopify & WooCommerce
05 — Pay
Fund the wallet once. Settle when the numbers hit.
Top up Available Balance. CPC and CPA bonuses accrue as performance lands. Creators get paid on Verza's schedule via Stripe Connect or Global Payouts—contracts and tax onboarding already in the flow.
Campaign wallet
Available Balance · live
Available Balance
$12,480
Bonus accrued
+$1,395
Settled today
$840
CPC bonuses+$420
CPA bonuses+$975
Not a brand?
Same platform. Different door.
For Creators
Claim performance campaigns for your own link and code—or join pre-funded sponsorships. See stats in your dashboard and get paid on Verza.
For Agencies
Run the same stack across brand clients—separate wallets, tracking, and reporting without spreadsheet ops.
Campaign Settled
Featured Creator
Struthless
1M+ Subscribers · Independent Creator
$5,000 USDProduction Grant
Funded by
Real-World Campaign
Brand capital.
Independent creator.
One pipeline.
Verza's campaign architecture allows brands to instantly execute tailored activations — sponsorships, production grants, cause campaigns, and more — without the agency overhead.
For this campaign, the Center for AI Safety funded a $5,000 production grant through Verza to back editorial content with Struthless. Capital routed, content funded, campaign settled — no Net-60.
- Production grant — the architecture for this specific campaign
- $5,000 USD disbursed directly through Verza infrastructure
- Campaign settled and cleared on-platform
Social Proof
The People Have Receipts
Creators getting paid on Verza
@maya.builds
YouTube · Tech
$3,200
Paid · same day
@sofia.cooks
TikTok · Food
$2,900
Paid · same day
@devon.plays
Twitch · Gaming
$2,450
Paid · same day
@therealjkim
YouTube · Finance
$4,100
Paid · same day
@lena.draws
Instagram · Art
$1,500
Paid · same day
@theo_lifts
Instagram · Fitness
$1,800
Paid · same day
“I treat my content like a business, so I can't be waiting on Net-60 terms. Verza acted like my agent and got me paid in 14 days. It's a total game-changer for my cash flow.”
“Verza streamlined our entire invoicing and payment process. What used to take hours of manual work now happens automatically. It saved us countless hours and improved our relationships with talent.”
FAQ
Common questions
Quick answers about trackable campaigns and performance payouts.
Stop funding reach.
Start funding results.
Launch the campaign. Verza handles tracking, attribution, and settlement.
Running campaigns for clients? See Verza for agencies