Building the Financial OS for the Creator Economy

We're building the complete operating system for creator campaigns—not just payments, but contracts, talent management, campaign tracking, and financial intelligence in one unified platform.

Our Core Insight: The Missing Infrastructure

The creator economy's payment problem isn't solved by capital alone. It's solved by operational infrastructure that makes invoices impossible to ignore.

The Market Evolution: A Three-Act Story

Act I: The Old Way (Pre-2020)

Creators focused purely on content. Brands controlled distribution, and monetization was simple ad revenue handled by managers.

Act II: The Shift (2020-2024)

Marketing became creator-led. Creators became the agency, running full campaigns as marketing budgets shifted to partnerships.

Act III: The Problem (Today)

Creators now run professional businesses but lack the operational tools, getting stuck in a world of spreadsheets and DMs.

The Gap: A Professional Industry with Amateur Tools

No System of Record
Campaigns are tracked in DMs, spreadsheets, and email threads. Invoices disappear into inboxes.
No Collections Process
Creators and small agencies lack the time and systems to chase payments systematically.
Net-60 by Default
Not because of capital constraints, but because there's no operational pressure. Brands pay on their terms.

The Verza Solution: Operational Infrastructure

Embedded Agency OS
An end-to-end system of record that replaces spreadsheets and is embedded in daily operations.
Automated Collections
Structured follow-ups that surface what's late and make invoices impossible to ignore or lose.